B&A advises on the creation of the world’s second largest children’s fashion group

Kidiliz Group (formerly Groupe Zannier) and Zheijiang Semir Garment Co. Ltd. to form the world’s second largest children’s fashion group. B&A acted as exclusive sell-side adviser to the shareholders of Kidiliz.

Kidiliz Group (formerly Groupe Zannier), the European leader in premium children’s fashion with brands such as Catimini, Absorba, Z, Paul Smith Junior, Kenzo Kids and Zheijiang Semir Garment Co. Ltd., leader in kidswear fashion in China with the Balabala brand, announced today they entered into exclusive negotiations.

With about €2.0 billion of combined sales, the two groups together will create the number two pure player worldwide in children’s fashion.

Upon completion of the transaction, Semir Group will acquire the entire Kidiliz Group with the support of its management.

B&A, acting as exclusive financial advisor to the selling shareholders, organized a worldwide sell-side process that included several Chinese strategic and financial buyers.

This transaction is a powerful illustration of B&A’s unique ability to handle cross-border deals involving Chinese parties. 

Communiqué KG UK v01 May