B&A advises Mont Blanc Materne in defining its road to market in China

B&A advised Mont Blanc Materne on the best strategy to enter the Chinese market with its new product Go Go Squeez. GoGo squeez is a dairy pouch format product of the Mont Blanc Materne, a company acquired by the BEL group in 2016. With 150 years of existence, 3.3Bn€ of sales in 2018 and more than 30 subsidiaries and production sites in the world, Bel is a world-class leader in dairies and healthy snacking.

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